French Auction House Millon Arrives in Vietnam
Art enthusiasts in Vietnam rejoice! Millon Auction House, a leading European player with a rich heritage, has established its first-ever Vietnamese representative office, Millon Vietnam. This marks a significant moment for the Vietnamese art market, opening doors to a wider international audience.
A Legacy of Expertise Comes to Vietnam
Millon Vietnam, a collaboration between Millon Auction House President Alexandre Millon and Blue Indochine Director Hoàng Duy Cương, signifies a strategic partnership between French excellence and Vietnamese knowledge. Millon Auction House, established in 1928, boasts over 90 years of experience and a prestigious reputation in the art world. They have a proven track record of successful auctions, solidifying their position as a trusted destination for exquisite artworks and valuable collections.
Collaboration for a Thriving Art Market
Millon Vietnam isn't going it alone. They will collaborate with Viet Art View for expert consultations in art appraisal, communication strategies, and other artistic endeavors. Additionally, Lạc Việt Auction Partnership will provide legal guidance throughout the auction process, ensuring a smooth and secure experience.
Millon's Commitment to Vietnamese Art
Millon recognizes the burgeoning Vietnamese art market and its potential. Alexandre Millon himself highlighted their focus on Vietnam, citing their successful collaboration on the repatriation of the Golden Seal and ongoing research to gain a deeper understanding of the market. Their expertise extends beyond just antiques and rare artifacts, encompassing valuable works by Vietnamese artists and French artists who have captured the essence of Vietnam in their creations.
A Glimpse into Millon's Achievements
Millon's dedication to Vietnamese art has already yielded impressive results. In 2021, they successfully auctioned "Landscape of Cambodian Phnom Penh" by artist Lê Quốc Lộc for over 1.2 million euros. This is just one example of the many Vietnamese artworks that have found a global audience through Millon's expertise.
The arrival of Millon Vietnam promises to be a boon for Vietnamese art. Local artists and collectors will gain valuable exposure to the international art scene, while art lovers worldwide will have a new avenue to discover the beauty and depth of Vietnamese art.
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Date of record
21 April 2024
