Dentsu MENA Cements Commitment to Saudi Arabia with New Regional HQ in Riyadh
Dentsu MENA, a leading media and advertising network, has officially inaugurated its regional headquarters in Riyadh, Saudi Arabia. This move signifies a major commitment to Vision 2030, the Kingdom's ambitious development program.
Dentsu's decision to establish its regional headquarters in Riyadh is a testament to its unwavering support for Saudi Arabia's transformation and economic growth. The company is actively collaborating with various government entities and investment firms, demonstrating its proactive role in bringing Vision 2030 to life through innovative marketing solutions.
The Establishment of a regional headquarters in Saudi Arabia is a strategic move, according to André Andrade, CEO of Dentsu EMEA. This decision not only positions Dentsu MENA as the first major advertising holding company with a regional headquarters in the Kingdom, but also sets a high standard for the industry. Dentsu MENA aims to contribute to the development of a robust media and advertising hub in the region.
Investing in Local Talent
Dentsu MENA recognizes the importance of fostering Saudi talent. Over the next three years, the company plans to significantly expand its workforce by recruiting Saudi graduates, particularly women. Early career programs, internships, and learning initiatives will be implemented to accelerate gender diversity in leadership roles. Additionally, Dentsu has partnered with Prince Sultan University to further support talent development.
A New Hub for Growth
The new regional headquarters is situated in Riyadh's Business Gate. This location will serve as a central hub for Dentsu's growing client base in Saudi Arabia, both local and multinational. It complements its existing presence in Riyadh and Jeddah.
Dentsu MENA's decision to establish its regional headquarters in Riyadh underscores the company's belief in Saudi Arabia's future and its dedication to playing a key role in the Kingdom's ongoing transformation.
Investor
Outbound region
Inbound region
Industry
Date of record
15 April 2024
