Wella Company

Wella AG, founded in 1880 in Germany by Franz Ströher, is a leading provider of hair care, styling, colorants, and beauty products, with its headquarters in Darmstadt, Germany. The company experienced significant corporate transitions, starting with its acquisition by Procter & Gamble in 2003, followed by a sale to Coty Inc. in 2015, which included several other P&G brands. In 2020, Coty sold a majority stake in Wella to the American private equity firm KKR for $2.5 billion but retained a 40% stake. Subsequent deals in 2021 and 2023 further reduced Coty's stake in Wella, reflecting strategic divestments and investments that shape the company's ownership structure and highlight its evolving corporate journey.

Outbound investment captured

Wella’s Milestone in Brazil: Opening of New Distribution Center
The renowned hair and nail care brand Wella Company has officially opened its new distribution center in Extrema, Brazil. This facility marks a significant milestone for Wella, being their third-largest distribution center globally. A Sign of Independence and Growth This new chapter aligns with Wella’s recent independence from the Coty